In the fast-paced world of business, few leaders stand out as profoundly as Kate Prince, the founder and driving force behind the wellness brand Ancient + Brave. Under her leadership, the company has defied conventional growth trajectories, achieving a staggering 1000% increase in revenue over just three years. However, the true measure of Prince’s success lies not only in this rapid financial expansion but in her dedication to combining wellness, sustainability, and innovation to create a brand that resonates with a growing base of conscious consumers.
The Birth of Ancient + Brave
Founded in 2017, Ancient + Brave set out with a mission to bring to market high-quality wellness products that were not only scientifically backed but also sustainably sourced. At the heart of the brand is a commitment to promoting physical and mental well-being through products such as collagen supplements, bone broth, and other plant-based, functional foods. Kate Prince's journey to creating Ancient + Brave was rooted in her personal exploration of health and wellness, and it is this deep, intrinsic connection to the wellness space that informs the company’s ethos.
Prince’s background as a fitness professional and wellness advocate led her to question the industry standards and the lack of transparency in many health-related products. From the outset, she decided that Ancient + Brave would not be just another wellness brand. It would be one rooted in authenticity and sustainability, using only the highest quality ingredients sourced ethically. Prince’s belief that wellness products should promote not only physical health but also environmental well-being has been key in distinguishing Ancient + Brave from its competitors.
A Business Built on Sustainability
As consumers become increasingly aware of the environmental and social impacts of the products they purchase, sustainability has taken centre stage in many industries. This is particularly true in the wellness market, where many companies boast about their ethical practices but lack true accountability. Prince has, however, made sustainability the cornerstone of Ancient + Brave’s success, setting a new standard in the wellness space. The company’s ingredients are all sourced responsibly, and products are produced in a way that supports environmental conservation. Whether through sustainable packaging or using responsibly raised ingredients, every aspect of the business aligns with Prince’s mission to give back to the planet while promoting individual wellness.
Prince’s leadership has also placed a significant emphasis on the ethical sourcing of ingredients. For example, the collagen in Ancient + Brave’s products is responsibly sourced from grass-fed cattle, ensuring that the farming practices involved are ethical and sustainable. Prince’s commitment to ethical sourcing reflects the increasing consumer demand for products that support both personal health and broader environmental and social goals.
Scaling with Purpose
Prince’s success as a leader is not solely based on her ability to scale Ancient + Brave rapidly; it’s about how she’s been able to do so while staying true to her core values. Over the last few years, the company has enjoyed exponential growth, expanding its reach globally and attracting a loyal following. Ancient + Brave now has a robust digital presence and a solid customer base, which includes both wellness enthusiasts and professionals in the health and fitness industry.
A key part of Prince’s strategy for scaling has been her focus on community building. The brand’s success can be attributed not only to its high-quality products but also to its ability to create a sense of belonging for its customers. By offering educational content around health, nutrition, and wellness, Prince has managed to cultivate a community that shares her values and is engaged in the brand’s journey. This, in turn, has fostered customer loyalty and propelled the brand’s growth.
Prince has also made it a priority to ensure that growth does not come at the cost of quality. Ancient + Brave maintains a small but dedicated team, ensuring that each product is carefully crafted and that the company remains agile and responsive to the needs of its customers. This commitment to high standards, even in the face of rapid growth, has been crucial in maintaining the brand’s reputation for quality and sustainability.
Visionary Leadership in Wellness
What sets Kate Prince apart as a leader is her visionary approach to business. In a crowded marketplace, where many brands promise health benefits without scientific backing or sustainable practices, Prince’s clear vision for Ancient + Brave has allowed the brand to carve out a distinctive space. She has demonstrated that it’s possible to build a successful business without compromising on values, creating a model that aligns profit with purpose.
Prince has also been a strong advocate for the mental and emotional aspects of wellness, recognising that true health is not just about physical strength but about achieving balance in every aspect of life. This holistic approach to wellness is reflected in the diversity of products offered by Ancient + Brave, from collagen supplements to adaptogens and mood-enhancing products.
Her leadership extends beyond business. Prince is committed to promoting a wellness movement that empowers people to take charge of their health while nurturing the planet. This vision is what has fuelled the company’s growth, attracting customers who value transparency, sustainability, and high-quality wellness solutions.
The Future of Ancient + Brave
As Kate Prince continues to lead Ancient + Brave, the future looks incredibly promising. With the wellness industry continuing to thrive and consumer demand for sustainable, ethically produced products on the rise, Ancient + Brave is well-positioned for even greater success. Prince’s focus on sustainability, coupled with her ability to scale responsibly, will likely see the brand continue to grow in both influence and market share.
Ultimately, Kate Prince’s leadership is a prime example of how purpose-driven entrepreneurship can lead to both business success and positive change. Through Ancient + Brave, she has not only created a thriving business but also contributed to a larger movement that encourages people to live healthier, more mindful lives while also taking care of the planet.
Kate Prince’s journey with Ancient + Brave highlights the profound impact that thoughtful, purpose-driven leadership can have on both business and society. Her commitment to sustainability, wellness, and ethical business practices has allowed her brand to flourish while remaining true to its values. As Ancient + Brave continues to grow, Prince’s legacy as a leader who blends innovation with responsibility will undoubtedly inspire future generations of entrepreneurs.
Through her work, Kate Prince demonstrates that business success need not come at the expense of the environment or ethical integrity—her leadership is an inspiring example of how to scale a company sustainably while creating lasting value for customers and communities alike.
